я.ты.город.

я.ты.город. is an author-driven media project about the cultural and natural heritage of Kirov region. It ran from 2018 to 2024 — from short photo and video posts to longreads with 360° panoramas and virtual spaces.

We covered cultural and architectural landmarks, natural territories and reserves, bicycle tourism across the region, industrial heritage, and neighbouring towns.

A separate layer was grassroots initiatives: community clean-ups, volunteer actions, historic-environment restoration festivals (including the local Tom Sawyer Fest, which later went on to restore a fragment of the stone wall of the Bishop's Metochion), street festivals, and public spaces built by the residents themselves. The project didn't just show the territory — it was part of what was happening on it.

Achievements

• Winner of the regional «MediaMaster-2019» contest (blogger of the year, Kirov)
• Finalist for «Best Student Media Project» — International Forum «Eurasia Space» (Moscow, 2019); winner in the «Best Student Video Blogger» nomination (Karina Aloyan)
• «University» contest (VmesteMedia): 2nd place in the «Best Presenter» special nomination — Karina Aloyan (2020); shortlisted in the «Multimedia» category (2019); prizewinner at other student media contests

Outcome

The project built a library of video, photo, and text about Kirov region. The archive and the skills became the foundation for MetaVyatka and other projects.